Permalinks are like ID's and are important because they uniquely identify content online. If you reference my unique url on your website then you create a connection to a particular article within my website. This better than linking to the basic url (justinpfister.com) because it's easy to use a search engine to look for web sites linking to a particular permalink on external websites and giving authors the chance to reply and continue the conversation!

In the picture below, I've used orange to highlight the possible places you might find permalinks. Generally, you can look in the url box of the browser and in most cases the author of the content will provide you a permalink, like I do.

Once you've found the permalink, reference it using an A HREF in your content. Once your content is published and you have your article being crawler by blog search engines or something similar, in a short amount of time ( 1 minute - 1 day) most content creators will be able to find out that you've referenced their content and then they can reply back to you.

Labels: Social-Learning